রবিবার, ২২ জানুয়ারী, ২০১২

6 Things to Know Before Starting a Business (Mashable)

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. An entrepreneur?s life can be a real roller coaster. Having started a few businesses in my career, I thought it would be useful to highlight some of the hard-won experience I?ve learned throughout the process -- the kind of advice I wish I?d known when I started my first, or even second, business.

[More from Mashable: How To Close The Books on Your Startup]


1. Don?t Underestimate a Business Plan


If you?re not seeking outside funding at the start, it?s tempting to forgo writing out a formal business plan. However, taking the time to write out your business plan, forecasts and marketing strategy is a particularly effective way to hone your vision. All planning should center around two essential questions: How is my business serving a particular need or pain point, and does this represent a major market opportunity?

In addition, don?t overlook the exit strategy at the beginning. Do you want your children to take over the company? Do you want to sell it? It?s critical to think about these questions from the start, as the building blocks of your company (such as legal structure) should vary depending on your preferred final outcome.

[More from Mashable: Why 2012 Is the Year of Mobile Advertising]


2. Don?t Get Stuck in the Past


My husband and I launched our first online legal document filing service in 1997, and then re-entered the market with our second company in 2009. While our previous experience certainly gave us a leg up the second time around, we soon realized the market landscape had changed dramatically since our first company. We had to stop dwelling on previous competitors, customer needs and service expectations and write a brand new playbook.

The marketplace and your business plan are living entities; they?re continually in flux. Whether it?s your first company or fifth in a given market, you?ve got to keep asking: What do we need to do today?


3. Don?t Hire Friends


I form bonds quickly and make fast friends with people around me. While I generally consider this a positive trait, it has created some difficult situations when running a business. At times I have been reluctant to let employees go even though I know it?s not a good fit. If things aren?t working out between an employee and startup, it?s time to put feelings aside and trust that the person will find a better situation elsewhere.

Unfortunately, I?ve also learned that people can let you down, ranging from laziness to fraud. I still believe that faith in people is a good thing. However, blind faith can bring trouble.


4. Don?t Dive in Without a Plan


Just like the business plan, it?s critical to think through any initiative you wish to launch. When you?re in the midst of startup fever, it?s easy to get wrapped up with every new idea. However, be careful of losing focus. Moving forward is critical for any startup, and constantly switching directions can impede this forward progress. With each new idea, step back and think how it fits into your company?s overall goal and vision, then create a plan for how to make it happen.


5. Don?t Fall Into a Discount Trap


At the beginning, too many young companies feel the pressure to heavily discount their prices in order to win business. While customer acquisition is important, attracting customers at unsustainable price levels will just result in a race to the bottom. After all, raising your prices on goods and certain services can be a tricky proposition. I?ve learned that you?re better off in the long run focusing on how to bring more value to customers, rather than simply slashing your prices.

6. Don?t Be Afraid to Fail


Soccer coach Sven-Goran Eriksson once said, ?The greatest barrier to success is the fear of failure.? An entrepreneur?s path is uncharted and sometimes a little bumpy. It?s easy to get stressed or downright panicked, but you cannot let fear prevent you from following your dreams. Think of it this way: the sooner you fail, the closer you are to discovering what works.

Conclusion


While you can?t guarantee the outcome of any new venture, you can stack the odds in your favor. These are six lessons I?ve learned over time and countless others are out there. If you?re open, you can gain wisdom from everything you try and gather insight from fellow entrepreneurs. What do you wish you knew when you started your first business?

Image courtesy of iStockphoto, ineskoleva

This story originally published on Mashable here.

Source: http://us.rd.yahoo.com/dailynews/rss/tech/*http%3A//news.yahoo.com/s/mashable/20120121/tc_mashable/6_things_to_know_before_starting_a_business

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?I first talked about [saving civilization] In August Of 1958.? (Theagitator)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, RSS Feeds and Widgets via Feedzilla.

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শনিবার, ২১ জানুয়ারী, ২০১২

Rare Google misstep hints at tech landscape shift (Reuters)

SAN FRANCISCO (Reuters) ? Google Inc's accelerated efforts to carve out a position in the fast-growing mobile and social networking markets leapt into the spotlight Friday, a day after the giant Internet company reported a rare earnings miss.

The company's investments in its Android mobile software and fledgling Facebook-like Google+ social network represent some of the company's key growth opportunities going forward. But Wall Street is still trying to understand the near-term impact on Google's business.

On Friday, Google's shares fell more than 8 percent. Google missed both its revenue and earnings targets after cost-per-click (CPC) -- or money that marketers pay Google when Websurfers click on its search ads -- decreased for the first time in two years despite record U.S. online commerce during the holiday season. Several brokerages cut their price targets on the stock.

Google+ -- the company's recently-launched social network -- has 90 million users now, up from 40 million three months ago. Android is now the world's most-used mobile software platform, ahead of Apple Inc's iOS, providing an important avenue for consumers to reach Google's various Web services and increasing the total number of people who view its ads.

In the short run, however, the rates for mobile advertising appear to be cheaper than on the company's mainstay desktop search engine.

"We could be seeing a little bit of an effect of more of a proportion of their searches becoming mobile," said Ryan Jacob chairman and chief investment officer of Jacob Funds, which owns Google shares. "They are just not getting the same kind of pricing on the mobile side as they do on the desktop," he said.

Google's heavy investments in mobile and social network initiatives -- to stave off competition from rivals Apple and Facebook -- and its planned $12.5 billion acquisition of smartphone maker Motorola Mobility Holdings Inc have raised investors' concerns.

Larry Page, who took over as chief executive officer in April, said in July that the company was moving to put "more wood behind fewer arrows."

Google's stubborn refusal to offer forecasts on its financials -- a perennial point of contention with its vast investor community -- makes it difficult to delve deeper into margin impact.

But Jacob echoed arguments by other analysts that aggressive investment is needed to pursue top-line growth and that the final-quarter CPC slide was a blip.

Several analysts pointed to longer-term growth trends in social networking and mobile usage that should boost advertising volumes for Google and offset any margin erosion.

"The areas where we're seeing the most growth, Google has a really. really good strategic position. So even though there may be some changes in terms of pricing fluctuations, they'll probably make it up in volume," Jacob said.

"Strategically, they're at a very interesting spot, whether you look at the desktop space, or the mobile space."

SWEET SPOT?

Google shares were down 9 percent at $582.00 in heavy afternoon trade on Friday on the Nasdaq. They had touched a low of $581.83. It was the stock's biggest percentage fall in 9 months.

Google executives blamed the decline in search ad rates on forex fluctuations and ad format changes, but analysts wondered whether mobile advertising -- which has lower rates -- played a more important role than the company admitted.

The fall in cost-per-click had led to a barrage of questions from analysts during the post-earnings conference call on Thursday.

The market needs to shift expectations to paid-click growth -- primarily in plain-vanilla display or banner advertising -- and lower its estimates for CPC, Goldman Sachs analysts said in a note.

STREET REACTION

Several Wall Street analysts called the Google sell-off an overreaction; Barclays said it presents a buying opportunity.

"Don't judge a book by its cover," Goldman Sachs titled its research note on Google.

The company's core results were solid, as paid click growth accelerated by more than a third, margins improved, and display and mobile businesses performed well, analysts said.

The acceleration in paid clicks suggests that underlying demand for Google ads is quite healthy across devices, JPMorgan said, adding that Google is best-positioned for the shift to new media.

Goldman Sachs analysts said: "We expect the growth in mobile to be 146 percent in 2012 and represent 15 percent of gross sales as we exit fourth quarter of 2012."

The company still has strong earnings power that will reappear during 2012, Canaccord Genuity said, reiterating its "buy" rating.

Barclays, Baird, Jefferies and JPMorgan also maintained their top ratings on the stock.

(Reporting By Aditi Sharma in Bangalore, editing by Edwin Chan and Gerald E. McCormick)

Source: http://us.rd.yahoo.com/dailynews/rss/search/*http%3A//news.yahoo.com/s/nm/20120120/tc_nm/us_google

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March 13th, 2011 ? JNES Communications ? Reactor 2 fuel ...

From: Hidehiko Yamachika [mailto:yamachika-hidehiko@jnes-usa.org]
Sent: Monday, March 14, 2011 7:17 AM
To: ?Hidehiko Yamachika?; Emche, Danielle; Foggie, Kirk; Cullingford, Michael -
Cc: aono-kenjiro@jnes-usa.org; Michael W. Chinworth
Subject: RE: Fukushima I Unit 2

I came back.

TEPCO said that they started injection of sea water to unit 2 at 5:20am in EDT, but the injection does?not work well. All of fuels seem to be uncovered.

?

From: Hidehiko Yamachika [mailto:yamachika-hidehiko@jnes-usa.org]
Sent: Sunday, March 13, 2011 11:09 PM
To: ?Hidehiko Yamachika?; ?Emche, Danielle?; Foggie, Kirk; Cullingford, Michael -
Cc: aono-kenjiro@jnes-usa.org; Michael W. Chinworth
Subject: RE: Fukushima I Unit 3

Staff of TEPCO Fukushima 1 Office announced that parameters show that the containment vessel is?sound (fine), but detail is under investigation.

?

From: Hidehiko Yamachika [mailto:yamachika-hidehiko@jnes-usa.org]
Sent: Sunday, March 13, 2011 10:49 PM
To: ?Hidehiko Yamachika?; ?Emche, Danielle?; Foggie, Kirk; Cullingford, Michael -
Cc: aono-kenjiro@jnes-usa.org; Michael W. Chinworth
Subject: RE: Fukushima I Unit 3

A Chief Cabinet Secretary, Edano, announced at 10:45pm in EDT that explosion at Unit 3 seems to be?same as that of Unit 1,and that a chief of NISA office at Fukushima 1 said that containment vessel?seems to be sound.

@yamachika

?

From: Hidehiko Yamachika [mailto:yamachika-hidehiko@jnes-usa.org]
Sent: Sunday, March 13, 2011 10:27 PM
To: ?Hidehiko Yamachika?; ?Emche, Danielle?; Foggie, Kirk; Cullingford, Michael
Cc: aono-kenjiro@jnes-usa.org; Michael W. Chinworth
Subject: RE: Fukushima I Unit 3

According to NHK, Japanese TV media at 10:20 pm in EDT, NISA announced there is an hydrogen?explosion on unit 3 of Fukushima I at 10:01 pm in EDT.

Steam like white smoke and brown smoke are recognized in the TV.

@yamachika

?

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Source: http://enformable.com/2012/01/march-13th-2011-jnes-communications-reactor-2-fuel-uncovered-reactor-3-explosion/?utm_source=rss&utm_medium=rss&utm_campaign=march-13th-2011-jnes-communications-reactor-2-fuel-uncovered-reactor-3-explosion

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শুক্রবার, ২০ জানুয়ারী, ২০১২

Video: Perry abandons presidential campaign

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Source: http://www.msnbc.msn.com/id/21134540/vp/46056624#46056624

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JockSpin.com :: Denver Nuggets versus Philadelphia 76ers Sports Betting Odds Pick Preview

The Denver Nuggets will travel in a back to back when they play the Philadelphia 76ers in an NBA pro basketball game on Wednesday night.

Tip off time from Philadelphia is scheduled for 7PM Eastern Time with national television coverage provided by the NBA League Pass.

The point spread came out with the home team Philadelphia 76ers favored by -5 points with an over under of 200 points.

Money early has landed on the side of the home club as the Philadelphia 76ers are now favored by -6 points.

The over under has moved up to 200 ? points.

Philadelphia 76ers money line supporters will lay ?TBA odds with the road underdog Denver Nuggets bringing back +TBA odds for the club to win straight up with no need for points on their side.

The Philadelphia 76ers swept the Denver Nuggets in their two games last season and covered the point spread as well in both contests.

There was one over and one under.

Denver will head to Philadelphia with a record of 9-5 on the year. The team is 3-3 on the road.

The team puts up 104 points with 48.4% shooting with 35.1% coming from the three point line.

On defense Denver allows 98 points with 46.1% shooting from the floor. Opponents hit on 35.3% from the three point line against them.

The Nuggets are coming off the 105-95 road win last night to the Milwaukee Bucks as a -3 point favorite.

The total landed over the closing line of 196 ? points.

Denver stormed out to the 19 point first half lead in the win.

The Nuggets hit on 44.4% of their shots with 12 of 22 coming from the three point line.

The team did a great job of getting to the free throw line with 29 makes in 35 shot attempts.

Off the bench Corey Brewer led Denver with 22 points on 8 of 12 from the floor.

Danilo Gallinari had 14 points on 5 of 12 shooting.

Center Nene had 14 points with nine rebounds with 8 of 10 from the charity stripe.

They allowed Milwaukee 42.2% shooting with 7 of 15 from the three point line.

The Pick: The winning Denver Nuggets and Philadelphia 76ers pick is available free right now to all callers to Tony?s Courtesy line by dialing 1-888-711-4311.

The 76ers will host Denver with a 10-3 record this year. The team is a perfect 6-0 at home.

Philadelphia averages 100 points with 47.6% shooting with 38.5% coming from the three point line. The team hits on 73.6% from the free throw line.

From the defensive end of the court the 76ers allow 85 points with 40.6% shooting. Teams connect on 72.5% from the three point line against them.

Philadelphia is red hot winners of three straight and nine of their past ten games.

They are coming off the 94-82 home win on Monday to the Milwaukee Bucks as a -8 ? point betting favorite.

The over under came in at under the total of 186 points.

The Sixers connected on 44% of their shots with 11 of 23 from the three point line.

Jrue Holiday had 24 points and five assists with 11 of 17 shooting.

Andre Iguedala had 21 points and seven boards with 9 of 14 from the floor.

Louis Williams had 17 points and six assists coming off the bench.

The 76ers allowed Milwaukee 46.7% shooting with 3 of 14 coming from the three point line.

Trend: Philadelphia 76ers are 3-0 ATS in their past three meetings.

For the Latest NBA Odds Please Visit our NBA Odds Page

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Source: http://rd.sportsblogs.org/viewEntry.php?id=3454885&src=rss

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