One of the best ways to see how much technology has changed the world of business is to compare a 1970s office to the offices of today. Gone are the huge filing cabinets, typewriters, and intercoms ? today, filing and publishing are carried out digitally on computer technology that most of the employees have grown up on.
Despite the massive changes in the makeup of a modern office, the way that we do business isn?t all that different from before. Contracts are closed on the phone, new leads are met in person, and networking events such as trade shows and exhibitions use the same in-person conversation tactics as they did 40 years ago.
What?s different, however, is the level of depth that we can reach. Thanks to high-tech innovations such as iPads and wireless Internet, the level of interactivity and depth that can be achieved during a business presentation is far greater than what was possible just ten years ago.
Try to think of the typical Silicon Valley product launch ten years ago. A CEO or high-level executive took to the stage, typically surrounded by their best engineers. They showcased a new technology, with live video behind them and their latest invention up on the stage for the world to see.
And the world certainly saw it. News articles and video interviews reached millions of people, telling them everything they needed to know about what Microsoft, Apple, or Samsung had been creating. The only problem was the timing ? just ten years ago, it took days to reach consumers with major news from a business presentation.
Today, business events are reported instantly thanks to the immense advancements in mobile communications that we?ve achieved. When Steve Ballmer showcases the latest version of Windows or Tim Cook the latest iPad, we hear about it in minutes thanks to the 3G smartphones and tablets carried by every reporter in the audience.
Even the medium that we hear about business events through is new. Blogs, which were in their infancy just a decade ago, now report almost all of our business news. The PR departments of yesteryear focused on alerting news media to new product launches and presentations ? today, they call tech bloggers before anyone else.
Because of the importance of new technology in reporting today?s top innovations and product launces, one of the best ways to make your business a contender is to use new technology to?your advantage. Launch your press kit alongside your new product so that bloggers and journalists have access to your marketing materials.
Use iPhone apps to give potential customers what they want, when they want. Do you struggle to follow up with new leads after a trade show? Instead of giving them a contact phone number, let them download an app that gives them information on your products, your services, and your pricing for new customers.
There?s no doubt that technology has changed the world of business, both inside the office and on the stage. If you?re finding it hard to connect with customers in the era of instant news and digital technology, try using technology to bring depth and value to your presentations, your trade show booths, and your sales pitches.
This article was written by Hire Pad, Europe?s leading iPad hire company. Visit their website to learn more about how new technology can enhance your company?s presentations and events.
Category: Blogs
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